workdone outsourcing software industry market size 2017

#WORKDONE OUTSOURCING SOFTWARE INDUSTRY MARKET SIZE 2017 DOWNLOAD#

So building in-house just isn’t an option.Įven where the brand does have tech resources with the necessary skill sets, the main disadvantage of using in-house resources is the opportunity cost of removing those key resources from their day jobs. Often, in such cases, to the extent that there is an in-house tech resource, it’s fully engaged in maintaining core operating technology and systems, and typically the skill sets available don’t match with the needs of building the new technology needed. And many of these businesses are constrained by legacy tech systems.

#WORKDONE OUTSOURCING SOFTWARE INDUSTRY MARKET SIZE 2017 DOWNLOAD#

get your friend to download the app.Ĭlearly, not all businesses are foremost tech businesses, and many can be classed as sales and marketing led, finance led or logistics first businesses etc. And, in many cases, the business was an app-first business and the referral process itself was fairly simple, i.e. While we have documented many examples of well built in-house referral programs, we would comment that, in almost all of the cases, the business was primarily a tech business and often launched its referral program from scratch when launching its main product, unencumbered by legacy systems.

For example, as we learned from Kim Faura, then CCO at giffgaff, at the CX Exchange Telecoms in 2017, the giffgaff referral program was integrated with the company’s SIM cards to record a referral when a SIM card was activated. Whereas buying a ready made program always involves some compromises, as the software is typically developed for the requirements of a specific set of clients rather than for one particular client, building your own software means that you can build to the actual needs of your business.Īnd, while it’s always difficult to know the extent of back end integration with a program without having access to inside information, we assume that one of the advantages of building your own software is being able to perfectly integrate with your own back end systems. That’s because brands like giffgaff, Wise and Revolut perfectly understood how rewards and referral marketing would fit with their business models, and were able to build a bespoke program that completely matched their needs. However, we must admit that, in the case of referral marketing, and as seen in our analysis of the leading referral programs, some of the most successful programs have been built in-house. In almost all cases, we think that for reasons of cost, speed to market and to access advanced features that are constantly updated, your best option is to outsource to a best in class provider. In essence, this is a choice every business faces when looking to implement a new technology, but given that we’re the leading global provider of rewards and referral marketing technology, we’ll answer it in that context, although we think that the same logic applies to just about any technology. If you’re looking to implement technology to support a new marketing initiative, you essentially have three choices (i) build it yourself (ii) get an agency to build it for you or (iii) outsource to a best in practice solution provider to give you access to a ready made solution.

Workdone outsourcing software industry market size 2017